There are varying reports that some are getting on their receipt something called the Holiday Gift Items +Ups when they buy a certain amount of products, you will get a bonus +Ups. The offer is dependent upon your Wellness Level (no discount, Silver or Gold).
$5 wyb $45
$10+Up wyb $80
$15+Up wyb $140
This offer does appear to be regional since I did not get the offer when I went to Rite Aid.