Yep, it looks like Rite Aid will place limits in their sales insert on the +Up Rewards starting in August…just like CVS does on their Extra Bucks items.  A reliable source sent me an email confirming this info. 

I’m expecting someone to post an August sales insert sometime next week and we’ll be able to see what the limits are on the items.

However, for the month of July there are not suppose to be any limits but RA is in the process of programming their registers to set the limits.

If you do not get a +Up Rewards on an item, please contact CS at 1-800-748-3248.